Meet the Speakers

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David Kroutil

Advantage Route Systems

Route Systems in a New World! (1 CEU)

Technology - Love it or hate it - is going to drive your business. It can propel you forward to the front of the pack, or it can be a big fuzzy dust cloud that leaves you behind. In this highly informative class, you will work with David Kroutil to understand how to develop a legitimate Technology Plan that will help you identify technology items that can help your business forge a path forward. Once you understand the process, you can decide where you want to be and how much you want to spend to meet your business objectives and how quickly you want to reach them. By taking a coordinated approach, you will find that taming technology is a whole lot easier than you thought!

David Kroutil is CEO of Advantage Route Systems of California. For the last nearly 30 years, ARS has been a leading global supplier of solutions for Bottled Water companies in over 30 countries. David has been a programmer for over 50 years - even when it was not popular to be nerdy in the 60's! With a degree in business, David has an in-depth view of making IT work in many businesses. 

Joseph K. Doss

President & CEO, International Bottled Water Association

The bottled water industry - both the HOD and PET segments - is currently faced with many challenges and opportunities. Joe will discuss the key legislative, regulatory, and public relations issues that IBWA is working on at the federal, state, and local levels. 

Joe Doss has served as the President and CEO of the International Bottled Water Association (IBWA) since 1999. He has extensive experience in association management and food and drug, government affairs, public relations, and legal issues. He has a proven track record of strategic thinking and planning, managing complex and controversial issues, and building consensus among small, medium, and large companies. 

Joe has a B.A. in government from The College of William and Mary and a J.D. from George Mason University School of Law. He has completed an executive management course at the Center for Creative Leadership. Joe is a member of the Bar in Virginia and the District of Columbia. He serves on the Board of Directors at the International Council of Bottled Water Associations and is a member of the Food and Drug Law Institute and the American Bar Association. 

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Rob Cook

CORE Recon
Understand Yourself? Understand your Team!

CORE Recon provides tools and training to empower leaders and teams at all levels to connect and build trust consistently. Connecting with people in your team is foundational to establishing the high trust relationship necessary to lead and develop team cohesion. Designed for the fast operating tempo of the US Military's elite forces, CORE's software and training enables leaders to quickly gather and apply actionable information within their teams. Whether your team is a Board of Directors, Executive Leadership, Middle Management, or your own family, CORE Recon will help you and your teams to understand, connect and operate more effectively as a unit. 

Rob Cook is a native of White House, Tennessee. He presently lives in Texas with his wife, Stephanie, and their 3 daughters: Sesilia (19), Araseli (13) and Carolina (7). Rob is a Master Trainer for CORE Recon, having assessed, counseled and trained thousands of individuals with CORE. Rob consults and coaches leaders, organizations, and business owners focusing on improving leadership outcomes, team building, and conflict resolution. In addition to his work with CORE, he serves as an Army Reservist Officer and has 14 years of Active Duty and Reservist time. Rob has received a BA degree (1996) and has received two Master's degrees (2001) and his MBA (2016).

Alex Hale

CORE Recon
Understand Yourself? Understand your Team!

CORE Recon provides tools and training to empower leaders and teams at all levels to connect and build trust consistently. Connecting with people in your team is foundational to establishing the high trust relationship necessary to lead and develop team cohesion. Designed for the fast operating tempo of the US Military's elite forces, CORE's software and training enables leaders to quickly gather and apply actionable information within their teams. Whether your team is a Board of Directors, Executive Leadership, Middle Management, or your own family, CORE Recon will help you and your teams to understand, connect and operate more effectively as a unit. 

Alex Hale lives in Midland, Texas with his wife, Heather and their two daughters Olivia (18) and Alexis (16). As a co-founder of CORE Recon, he enjoys helping people apply behavioral science in practical ways as parents, leaders, and volunteers. In addition to CORE Alex is an entrepreneur in businesses across several industries including oil and gas, pharmaceutical automation, and food services. He holds a BA and MS degree from Texas A&M University.

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Summer Parmer Deal

True North Investments
Retirement & Succession Planning (1.5 CEUs)

In life, in business, and in financial planning, you need to have a True North. It becomes that steadfast position to check your progress. Sometimes life can be challenging and difficult to navigate. Summer Parmer Deal will help take the guesswork out of your financial future. Summer helps clients design, coordinate, and execute the financial future of their dreams. Summers' clients take pride in knowing that her number 1 goal is to protect their future. This is your perfect opportunity to learn more about what goes into planning for your future including secession planning for your company. 

Summer Parmer Deal is co-owner of True North Investments, a firm that provides financial planning and wealth management services in Georgia. She was honored with The Women's Choice Award created by WomanCertified Inc., the Voice of Women, to help women make smart financial choices. The program is based on 17 objective criteria associated with providing quality service to women clients such as credentials, experience and a favorable regulatory history, among other factors. Women's Choice Award Financial Advisors and Firms represent less than 1% of financial advisors in the U.S.

Andy Roller

Expio Digital Marketing
SEO & Grow Your Business (1.5 CEUs)

Andy Roller will present a brief history and introduction to Digital Marketing and Search Engine Optimization (SEO). During this important session, he will give you digital marketing insights and takeaways from his 10 years-experience with the bottled water industry. Digital success means having a successful search engine optimization strategy in place. This is a not-to-be-missed session in our digital marketing world!

Andy founded, and owns, Expio Digital Marketing in 2011. The Expio team provides SEO, SEM, website design, ADA-WCAG consulting, maintenance and security and social media management. 

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Malone Garrett

Nantze Springs
Bottler/Distributor Discussion Panel (Q&A) (1.5 CEUs)

This Bottler/Distributor Q&A Discussion will be moderated by Malone Garrett, CEO Nantze Spring, Inc., Dothan, AL with Panelists: Craig Brewton, President AquaOne; Philip Parmer, Vice President, Parmer Water Co; and Brian Rose, President Water Event. These long-time industry professionals will open up the floor to a discussion on problems and more importantly solutions to these problems, issues and challenges facing bottlers and distributors today. The agenda will be driven by questions and concerns posed by our attendees in advance and is sure to lead to better practices in your business. 

Malone Garrett is the CEO of Nantze Spring, Inc. in Dothan, Alabama. The company produces an array of different sizes of water and flavored water under its own brands, Nantze also is a co-packer for many national and regional companies. Malone earned his BA in business at Auburn University in Dothan and his MBA from Troy State University. Malone is the current President of SEBWA, on the Executive Board of Allied Purchasing and is a Past President is SEBWA. He has been involved in the Bottled Water Industry for nearly 30 years.

Craig Brewton

AquaOne
Bottler/Distributor Discussion Panel (Q&A) (1.5 CEUs)

Craig has been the President of AquaOne for the last 9 years and was the CFO prior to taking that position. AquaOne has branches in Amarillo, Lubbock, Abilene, and Wichita Falls, Texas. Craig is a graduate from West Texas A&M University with a Bachelor's in accounting and Finance. Before entering the water industry, Craig was an accountant in Amarillo where he focused on Audit and Corporate taxes. He earned his CPA in 2003. Craig is the current Vice President of MABWA. 

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Philip Parmer

Parmer Pure Water by Culligan
Bottler/Distributor Discussion Panel (Q&A) (1.5 CEUs)

Philip Parmer is the Vice President and owner of Parmer Water Company. Parmer Water has been doing business in Georgia and Alabama since 1985. Philip lives in LaGrange, Georgia with his wife Wendy of 37 years and they have 3 adult children. Philip enjoys traveling, playing golf and spending time on their farm with their children and 5 grandchildren. Philip is the current Vice President of SEBWA.

Brian Rose

Texas Water House
Bottler/Distributor Discussion Panel (Q&A) (1.5 CEUs)

Brian Rose is the President of Texas Water House. Brian started in the bottled water industry thirty-seven years ago after seven successful years with a Fortune 500 company specializing in auditing, acquisitions and subsidiary management. Brian has served the bottled water industry as President of the MABWA for two terms and has been Secretary/Treasurer of the association for decades. He has also served as President of the Texas Water Quality Association and is currently the Treasurer for their association. Brian is an active board member for both MABWA and TWQA. Brian and his wife, Sharon, live in Flower Mound, Texas and have two daughters. Shelby is in her fifth year as a 6th grade math teacher in Plano, Texas. Kelly and her husband, Curt, both have advertising/marketing careers and live in Norman, OK.

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Steve Taylor

Mountain Valley Spring Water
Navigating Change (1CEU)

More To Come!

Steve Taylor oversees the 150-year-old Mountain Valley Brand in independent distributors and parent company: Primo Branch Operations across America. Mountain Valley is a member of IBWA where Steve has served as a committee member. Steve is the current Mid-America Bottled Water (MABWA) President and has served on the board of directors for a number of years. He is also a member of the Southeastern Bottled Water Association (SEBWA).

Juanita Hill-Kennedy

Gotcha Covered HR
Hiring & Red Flags (1CEU)

In an environment of intense labor issues, both recruiting and retaining quality employees, Juanita Hill-Kennedy will share her knowledge and experience of over 20 years as an HR professional. She will talk about ways to reduce turnover and increase the bottom line. She also focuses on ways to promote your organization's mission and support comprehensive, high-performance human resource tools that incite business excellence. Throughout her career, Juanita has been recognized as a genuine influencer who thrives on solving challenging problems, understanding organizational priorities, formulating strategies and translating vision into actionable, value-added goals. 

Juanita holds an SPHR certification with the Human Resources Certification Institute and an SHRM-SCP certification with the Society of Human Resources. Juanita studied Business at the University of New Orleans, Honolulu Community College and Tulane University. She is a consultant with Gotcha Covered HR.

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Lynette MacFee

Water Ways
Cooler Technology (1CEU)

This Presentation will discuss the retrofittable touchless dispensing options related to basic coolers that utilize Tomlinson Valves. 

Lynette is the Vice President of Sales for The Waterways Company.  She is a long-standing participant and sales executive for the drinking water industry. Lynette has over 30+ years of experience related to manufacturing and distribution of water coolers, ozonation devices, and filtration. She has a passion for clean, safe, affordable drinking water and loves sharing her knowledge with customers and friends alike.  She currently resides in Boise, ID and is a Board Member for the NWBWA & MABWA and is a long standing participant of many drinking water associations throughout the US.